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 | The E-Commerce Market
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E-Commerce: Business Opportunity in a Booming Sector |
| - Starting up an E-Commerce activity is an incredible opportunity for any business when you consider that, especially during the economic downturn, over 27 million Internet users in the UK purchase online*. E-Commerce and “traditional” commerce follow the same blueprint. Like its traditional counterpart, the E-Commerce landscape is made up of “Web superstores” (Tesco, Play.com, Pixmania), marketplaces (eBay, Amazon) and “e-corner stores” or small shops fulfilling specific, targeted needs.
- Small and medium sized e-businesses venture onto the Internet to fulfill customer needs. Just like a corner store, they are “close by” and easily accessible. They know their customers’ needs better than anyone and provide personalized services. These e-merchants often specialize in niche sectors and encounter little competition. By doing so, any merchant or retailer can become an e-merchant or e-tailer, provided that they follow the rules pertaining to E-Commerce sites and that they make their customers a top priority. Oxatis’ aspiration is to guide the e-merchant while at the same time freeing them from the technical constraints of running an online shop.
* Source: eMarketer |
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